HOKA | MAFATE X LAUNCH
Role | Lead 3D Artist
For the launch of HOKA's newest elite trail running shoe, the Mafate X, I was responsible for creating versatile, high-quality 3D animation & static renders that capture the speed, ingenuity, & power of the debuting shoe line. The renderings would carry throughout the entirety of the campaign, spanning from broadcast commercials, to social platforms, to HTML5 applications, & out of home experiences. As well as being the Lead 3D Artist, I was also responsible for offline editing of the CGI films.
Role | Lead 3D Artist
For the launch of HOKA's newest elite trail running shoe, the Mafate X, I was responsible for creating versatile, high-quality 3D animation & static renders that capture the speed, ingenuity, & power of the debuting shoe line. The renderings would carry throughout the entirety of the campaign, spanning from broadcast commercials, to social platforms, to HTML5 applications, & out of home experiences. As well as being the Lead 3D Artist, I was also responsible for offline editing of the CGI films.
The versatility of the 3D renders as shown through numerous social campaigns, out of home experiences, high resolution key art, website landing pages, direct mail marketing, & integration into other films.
The qualities of the product were showcased with technical precision through various particle simulations, dynamic simulations, and retexturing to find the appropriate amount of dirt, dust, & atmosphere.
The lighting & styling of the product was used to emphasize drama & the exceptional performance of the shoe.
Thank you for taking the time to check out some of my process behind the work!
