Role | Art Director & 3D Artist
For the launch of FootJoy’s newest golf shoe, the Vantage, I art directed and animated a fast-paced fifteen-second spot engineered for maximum visual impact. I focused on pairing clean product framing with performance-driven animation and modern esthetics to highlight the technical construction of the footwear. My involvement extended throughout the entire pipeline, including styleframe development, CAD preparation, look-development, 3D animation, and lighting. Guiding both the visual direction and 3D execution ensured every frame underscored the innovation and tour-level precision of the shoe.
Thank you for taking the time to check out some of my work!
