Role | Creative Director
For the debut of Skechers’ flagship Aero running line, I directed an adaptable launch campaign anchored by a hero film and a giant out-of-home experience coinciding with the London Marathon. I was responsible for establishing a visual language defined by tunnel-vision design, technical detailing, and a moody track that underscored the relentless momentum of the footwear. My role extended throughout the entire pipeline including creative direction, look-development, 3D animation, lighting, and multi-format campaign adaptation. Guiding every stage of production ensured each deliverable hit with the full-speed focus and high-performance energy the Aero line demanded.
Thank you for taking the time to check out some of my work!
